In the sixties of the last century the equipment made by TAG Heuer was heavily used on the racing tracks, both for time measurements and by the drivers themselves, who very often wore TAG Heuer timepieces. With all this in mind, one can boldly say that the relationship of TAG Heuer with motor sports is much more natural and it goes back to the times, where no one paid people for just wearing a watch. In brief – marketing people never sleep and will do their best to continuously increase the sales of their watch brands. Any opportunity seems to be good to create a limited edition – very often they commemorate insignificant events or have been created with participation of drivers from outside the worldwide elite rankings. Advertising videos and materials do not only involve active sportsmen but also posthumously refer to late champions of the race tracks. Brand logotypes – including watch brands – show on the cars or clothing of the drivers, as well as on the tracks themselves. If I was to point out the sports that are exploited to their very limits by marketing people, car races would certainly make the top of the ranking. TAG Heuer Carrera Calibre 36 Racing (TAG) Heuer and moto sports
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